Context
Created a full set of brand guidelines for the education and creative start-up Assetworx, A subscription service, providing creative and technical assets for architectural students. This consisted of both a logo redesign and a fleshing out of Assetworx's visual identity.
Industry
Education, Software
Role
Brand Designer
Services
Brand Design, Logo Design, UI/UX
Tools
Adobe llustrator, Photoshop, Figma
Identity
The Assetworx brand revolves around being the “missing piece” for their customers and users, providing assets when needed. Puzzle pieces were used to reflect this. Keeping the pieces open-ended allowed the opportunity to denote the endless options that Assetworx can provide, from customisable assets to tutorials.
Assetworx targets a youthful consumer base of students, so the use of a bright, fun palette was important to convey that.
Another addition was ‘Puzzleheads’, a suite of emoting characters that could personify the brand.
Application
The brand system for Assetworx focuses on simplicity and letting elements breathe. Using differences in colour to both highlight and emphasise. Paired with bright colours and “Puzzlehead” characters to create a fun and engaging brand fit for the student demographic.
