Context
I was tasked with reinventing the style of HKA's annual CRUX report.
I went for a simplified style from previous years (see comparison below) with more white space and a reserved use of colour, utilising the primary colours from HKA's brand guidelines. Gradients were used to highlight important information e.g. case studies, data sections and quotes. And more imagery was used throughout.
In addition to this I created a more illustrative report cover that translated the concept of 'Powering through uncertainty', as well as updating email banners and social media templates.
Industry
Legal, Risk management
Role
Graphic Designer (Design Consultant)
Services
Layout Design, Print, Photo Editing
Tools
Adobe InDesign, Illustrator, Photoshop
Old (8th Annual Report) vs New (9th Annual Report)
Contents - 8th annual report vs 9th annual report
CRUX Global - 8th annual report vs 9th annual report
Regional Pages - 8th annual report vs 9th annual report
Illustrative Cover Design exploration
Final Report
