Lodge Inn is a contemporary urban hotel with multiple locations worldwide.
With a focus on short to mid-term city breaks, Lodge Inn aim to provide its guests (mainly urban travellers and digital nomads) with the amenities to facilitate a memorable trip.
(More to come)
The primary logo for Lodge Inn consists of closely aligned custom block lettering spaced on a modular grid. This kerning is done purposefully to create a snug fit and further emphasise the dual meaning of "Lodge" in Lodge Inn.
The house icon within the O suggests a home away from home and can be used as a standalone design element when required.
The colours of the primary logo consist of green/blue hues on a warm beige background. There are four other variants of the logo: a charcoal and a white logo, and outlined logos in charcoal and white, respectively. These are used for limited use cases throughout the brand.
The logomark combines the elements of the house icon and "inn block", whereas the submark is derived from the O within the primary logo.
The primary colour palette consists of cool tones, mainly present in the logo and hotel furnishings. The blue and teal palette evokes both trust and security as well as openness, exploration and calm.
The secondary colour palette will be used mainly for backgrounds and to create contrast with the different Lodge Inn logo variations.
These location lockups are to be used for different city locations and add a simple charcoal strip with the corresponding location. Where there are more Lodge Inns within a city, the specific locale will be used.
The iconography follows the same rules as the home icon (enclosed in a chamfered square) and utilise the primary colour palette
