Context
Was tasked with creating social media collateral for Jesus House Aberdeen's Young Adult ministry: tr!be.
The challenge here was to create a cohesive and consistent style that could be reproduced easily. Over time, I settled on four elements to create consistency: A gradient for backgrounds, a typographic style mixing sans serif and serif fonts, textures, and an illustrative element.
Industry
Non-Profit
Role
Graphic Designer
Services
Social Media
Tools
Adobe InDesign, Illustrator, Photoshop
Single and (un)ready
This was the first graphic designed for tr!be, advertising their relationships series. This was before creating any guidelines, so I leaned into the concept of a "guide", utilising handwritten text and stationary imagery. While happy with the final design, I knew I wanted to create some rules for future designs and consistency.
Weekly events
Here I began to introduce the new style for tribe social posts.
Careers Clinic
Having created a set of rules for tr!be going forward. I wanted to see how they could be utilised within an illustrative piece. For tr!be's Careers clinic I utilised the typographic style introduced in the previous post designs, overlaying it onto an illustration.
